Farakh Fizian Ullah Appointed as Channel Manager – National at Gourmet Pakistan

Farakh Fizian Ullah has embarked on a new chapter as Channel Manager – National at Gourmet Pakistan. With over 𝟭𝟱 𝘆𝗲𝗮𝗿𝘀 of experience across sales, channel management, business analytics, route-to-market strategy, merchandising, and commercial planning, he brings a strong data-driven approach to driving national channel growth and retail excellence.

Prior to joining Gourmet Pakistan, Farakh served as Merchandising & Channel Manager at Lotte Akhtar Beverages, where he led in-store execution, outlet development, channel growth, and retail activation initiatives across both Traditional Trade and Modern Trade. His earlier 12 years journey at Coca-Cola CCI further strengthened his expertise in field sales, business reporting, forecasting, dispatch management, and strategic sales planning, while his experience at Camelicious in the UAE expanded his regional sales and marketing perspective.

With proven expertise in translating market insights into commercial strategies, Farakh is well positioned to strengthen Gourmet Pakistan’s national channel operations, execution standards, and sustainable business growth.