Urooj Ahmed Appointed as Executive Director Marketing at easypaisa digital bank

Urooj Ahmed has embarked on a new chapter as Executive Director Marketing at easypaisa digital bank, bringing over 15 years of experience across marketing, e-commerce, fashion retail, digital strategy, and fintech. She is set to drive digital-first growth, strengthen brand strategy, and accelerate consumer-focused marketing initiatives.

Prior to joining easypaisa, Urooj served as General Manager Marketing at Ideas Private Limited and held progressive leadership roles at Alkaram Studio. Her earlier experience as Head of Marketing Communications at Daraz, part of Alibaba Group, and leadership roles at Leo Burnett further strengthened her expertise in brand building, integrated communications, e-commerce, digital growth, and omnichannel strategy.

Holding an MBA and BBA in Marketing from the Institute of Business Management, Urooj combines strategic brand expertise with a strong understanding of digital platforms, commerce, and consumer behavior.