Maryam Nasir
Brand Executive
Marketing & Sales
Professional Summary
Maryam Nasir is a branding and marketing professional with experience in brand communication, integrated marketing campaigns, creative design, digital content, and employer branding. Currently working at HBL Microfinance Bank LTD, she contributes to brand strategy, internal and external communications, creative agency management, and marketing initiatives. Her previous experience includes developing creative assets for international FMCG brands, improving social media engagement, optimizing digital advertising campaigns, and delivering branding solutions across multiple industries. She holds a Bachelor of Business Administration in Marketing from COMSATS University Islamabad, with a reported CGPA of 3.7.
Professional Experience
Oct 2026 – Present
Brand Executive
HBL Microfinance Bank LTD
- Lead brand communication initiatives across digital
- internal
- and stakeholder channels | maintain consistent brand messaging | and support integrated marketing activities.
- Manage creative agency deliverables for social media content
- videos
- emailers
- and branding collateral | develop campaign briefs and content strategies | and coordinate marketing communications.
- Execute brand campaigns and employee engagement initiatives | collaborate with cross-functional teams | and support ATL and BTL activities through event branding
- corporate activations
- and outreach campaigns.
Oct 2025 – Present
Brands Officer
HBL Microfinance Bank LTD
- Managed brand communication across digital and internal channels | coordinated creative content production | and maintained consistency across marketing materials.
- Developed campaign briefs and communication plans | supported Ramadan
- Eid
- International Women’s Day
- Mother’s Day
- and Father’s Day campaigns | and contributed to internship and SME success-story initiatives.
- Collaborated with cross-functional teams | supported corporate events and brand activations | and contributed to marketing and employee engagement projects.
Jul 2025 – Sep 2025
Marketing Intern
HBL Microfinance Bank LTD
- Developed the bank’s employer branding initiative | prepared a four-month content and launch strategy | and planned the launch of a new Instagram page.
- Created corporate
- recruitment
- and digital communication content | supported employer branding activities | and developed creative materials for recruitment initiatives.
- Presented the employer branding strategy to the executive committee | received appreciation for initiative and communication skills | and contributed to the bank’s digital presence.
Sep 2024 – May 2025
Brand Designer
Growth Maverix
- Developed creative and marketing assets for international FMCG brands
- including Yum Yum
- Yippy
- and Zimbasket | designed digital and retail campaigns | and supported outdoor advertising initiatives.
- Created social media campaigns | produced AI-generated product videos and promotional content | and designed packaging
- billboards
- vehicle branding
- and point-of-sale materials.
- Developed event branding and activation materials | collaborated with creative and marketing teams | and supported integrated brand campaigns across multiple channels.
2024
Marketing Intern
Pleasant Solar
- Implemented a targeted social media content strategy | increased engagement by 50% | and supported the company’s digital marketing objectives.
- Designed Instagram
- and LinkedIn content | aligned visual communication with sustainability goals | and strengthened brand consistency.
- Optimized paid advertising campaigns | achieved a reported 35% improvement in ad conversion rates | and supported digital campaign performance.
2024
Freelance Graphic Designer
Pleasant Solar
- Executed branding and creative projects across education
- manufacturing
- consumer electronics
- technology
- food
- and fashion | adapted visual communication to different audiences | and supported diverse client requirements.
- Designed flyers
- banners
- standees
- backdrops
- certificates
- packaging
- and a four-SKU product catalog | developed creative marketing materials | and supported promotional campaigns.
- Delivered visually consistent branding solutions | supported client marketing and business development initiatives | and strengthened brand communication across multiple industries.
Education & Certifications
Academic History
Bachelor of Business Administration (BBA), Business, Management, Marketing, and Related Support Services
COMSATS University Islamabad
2021 – 2025
Bachelor’s Degree, Marketing
COMSATS University Islamabad
Professional Certs
Core Competencies
Brand Management
Brand Communication
Marketing Strategy
Marketing Management
Graphic Design
Digital Marketing
Social Media Marketing
Creative Content Development
Employer Branding
Integrated Marketing Campaigns
Campaign Planning
Content Strategy
Advertising
ATL Campaigns
BTL Activations
Event Branding
Corporate Activations
Packaging Design
Visual Communication
Brand Identity
Product Marketing
FMCG Marketing
AI-Generated Video Content
Paid Advertising
Campaign Optimization
Social Media Engagement
Marketing Communications
Recruitment Marketing
Creative Agency Management
Corporate Communications
Promotional Materials
Adobe After Effects
Stakeholder Communication
Creative Strategy
Business Development