Waseem Malik Appointed as Head of Marketing at Dolce Food (Pvt.) Ltd.

Waseem Malik Appointed as Head of Marketing at Dolce Food Private Limited.

With over 16 years of experience in Pakistan’s confectionery industry, Waseem brings strong expertise in commercial strategy, brand management, trade marketing, product development, and consumer insights.

His career includes extensive experience with Volka Food Pvt. Ltd. in developing company’s top tier brands, along with experience at leading advertising agencies. This combination has given him a strong understanding of both the confectionery business and the art of building brands.

At Dolce Food Private Limited, Waseem will lead the marketing journey from the foundation stage, shaping the company’s brands, product portfolio, market positioning, and go-to-market strategy to build a strong and scalable business for the future.