Muhammad Zia Shahid
Founder & Managing Director
Professional Summary
Muhammad Zia Shahid is an impact-driven entrepreneur, academic, and agro-food innovator with over a decade of experience in food system transformation across Denmark, the UAE, Turkey, and Pakistan. He leads urban Fields Pvt Ltd and Tastique, spearheading vertically integrated ventures that prioritize traceability, farmer empowerment, and value-added processing. With a PhD in Food Science & Technology, HACCP certification, and expertise in global quality systems, Muhammad has positioned Pakistan as a key player in exotic vegetable processing and exports. He operates at the intersection of science, sustainability, and commerce, building resilient food systems and advancing the Farm-to-Fork model.
Professional Experience
Chief Executive Officer
Nutrivo Health Café
- Launched a health-focused food venture promoting nutrition-based dining experiences.
- Oversaw product development and operations aligned with consumer health trends.
Chief Executive Officer
Bin Shahid Agriculture
- Led agricultural operations supporting the Farm-to-Fork model with a focus on exotic vegetable cultivation.
- Built scalable contract farming networks aligned with Good Agricultural Practices (GAP) and export standards.
- Drove sustainable farming techniques | climate resilience | and farmer upskilling programs.
Assistant Professor – Faculty of Allied Health Sciences
The University of Lahore
- Developed curriculum and taught graduate-level courses in food technology and nutrition.
- Supervised research on food systems | bioactive compounds | and functional foods.
- Strengthened industry-academia linkages for applied research and product innovation.
Researcher – Food Science & Technology
Aarhus University
- Conducted EU-funded research on nutritional enhancement and advanced food processing.
- Authored peer-reviewed publications on agro-processing and functional foods.
- Collaborated with international partners to translate academic findings into commercial applications.
Education & Certifications
Academic History
PhD, Food Processing, Preservation, and Nutritional Enhancement
Aarhus University, Denmark in collaboration with Government College University Faisalabad, Pakistan
(2018 – 2019)
MPhil, Functional Foods and Dietary Interventions
Government College University, Faisalabad, Pakistan
(2013 – 2015)