Shafia Naseer Appointed as Head of Communications at Philip Morris International

Shafia Naseer has taken on the role of Head of Communications at Philip Morris International, bringing over a decade of expertise in corporate communications, media relations, and sustainability leadership. She has a proven track record of navigating complex reputational landscapes while driving impactful storytelling and inclusive narratives.

Before this appointment, she led communications and sustainability at Procter & Gamble Pakistan, where she spearheaded crisis communications and built strategies that reinforced brand trust. Her career also includes senior leadership roles at ICI Pakistan Limited, GE, and BASF, where she advanced corporate reputation, stakeholder engagement, and public affairs.

With her strategic mindset and experience across diverse industries, Shafia is poised to strengthen PMI’s communications framework, foster stakeholder confidence, and enhance the company’s brand positioning in the region.