Syed Abdullah Shah
Senior Section Manager
Business & Management
Professional Summary
Syed Abdullah Shah is an accomplished sales professional with over 15 years of progressive experience in Pakistan’s FMCG sector. Known for his strong commercial acumen and data-driven decision-making, he has successfully led sales teams, expanded distribution networks, and driven consistent revenue growth across multiple regions.
Professional Experience
Jul 2025 – Present
Senior Section Manager
Abudawood Pakistan
- Leading regional sales operations | managing sales targets | and expanding distribution network in assigned territories.
- Driving revenue growth through strategic sales planning | territory execution | and distributor engagement.
- Monitoring team performance | improving efficiency | and ensuring sales forecast accuracy.
Dec 2023 – Jun 2025
Senior Section Manager
Abudawood Pakistan
- Managed cross-regional FMCG sales operations | implemented strategic market plans | and achieved consistent growth.
- Strengthened trade visibility | enhanced product availability | and optimized distribution performance.
- Coached field sales teams | tracked KPIs | and ensured compliance with company standards.
Oct 2014 – Dec 2015
Zonal Sales Manager
Innovative Biscuits Pvt. Ltd
- Achieved zonal sales targets | expanded market share | and improved revenue performance.
- Developed and executed territory strategies | distributor management plans | and team coaching programs.
- Received Best Zonal Sales Manager Award (2014–15) for exceptional performance.
Jan 2016 – Sep 2017
Area Sales Manager
Lotte Kolson Pvt. Ltd
- Designed and implemented area sales and marketing strategies | achieved regional sales objectives.
- Built and managed distribution networks | developed customer relations | and ensured brand visibility.
- Conducted market research | identified growth opportunities | and supported business expansion.
Oct 2012 – Oct 2014
Territory Officer
English Biscuit Manufacturers Pvt. Ltd
- Achieved numeric and weighted distribution | ensured brand availability and visibility in target markets.
- Analyzed sales data | competitor performance | and product mix to optimize sales strategy.
- Trained distributor teams | implemented execution plans | and improved sales coverage.
Apr 2010 – Sep 2012
Sales Officer
Asian Food Industries
- Achieved primary and secondary sales targets | developed urban and rural markets.
- Strengthened distributor network | ensured product availability and visibility.
- Trained sales force and implemented performance-based execution plans.
Education & Certifications
Academic History
Master of Business Administration (MBA), Marketing and Sales
KASBIT, Pakistan
2008 – 2010, CGPA: 3.0
Intermediate (Pre-Commerce)
C & S College, Shikarpur
2000 – 2002
Professional Certs
Core Competencies
FMCG Sales Management, Distribution & Territory Development
Strategic Planning Forecasting Team Leadership
Channel Management Revenue Growth KPI Optimization
Market Research Trade Marketing Customer Relationship Management