Anusha Asif
Digital Marketing Executive
Marketing & Sales
Professional Summary
Anusha Asif is a creative and strategy-driven marketing professional with expertise in digital media, brand communication, and storytelling. Passionate about creating campaigns that connect with audiences, she brings experience across multiple industries including FMCG, Food & Beverages, E-commerce, Hospitality, Real Estate, and Game Development.
Professional Experience
Sep 2024 – Present
Digital Marketing Executive
Naheed
- Develops and executes social media strategies | manages brand communication across digital platforms.
- Creates high-impact content and campaigns that enhance engagement | visibility | and conversions.
- Collaborates with cross-functional teams to align marketing objectives with overall brand goals.
Dec 2023 – Sep 2024
Social Media Marketing Manager
Enum Digital
- Planned and executed social media campaigns | increasing online engagement and brand reach.
- Managed influencer partnerships | monitored KPIs | and optimized content performance.
- Developed creative marketing strategies to strengthen client positioning and visibility.
Jun 2023 – Dec 2023
Digital & Content Lead
StaffShaw Pvt. Ltd
- Directed digital content creation | social media storytelling | and campaign strategy.
- Oversaw creative production | ensured consistent brand voice across all media channels.
- Enhanced user engagement and content quality through data-driven optimization.
Mar 2022 – Apr 2023
Marketing Executive
The Game Storm Studios Pvt. Ltd
- Managed marketing content for game launches | optimized SEO copywriting | and digital promotions.
- Collaborated with creative teams to deliver high-performing campaigns.
- Increased player engagement through innovative social campaigns.
Sep 2021 – Oct 2021
Social Media Manager (Internship)
3DM Solutions
- Assisted in managing client social platforms | content scheduling | and analytics reporting.
- Supported content creation | SEO optimization | and ad placement.
- Gained hands-on experience in social media tools and digital campaign management.
Education & Certifications
Academic History
Bachelor of Business Administration (BBA), Marketing
Iqra University, Karachi, Pakistan
2019 – 2023
Professional Certs
Core Competencies
Digital Marketing
Brand Management
Social Media Strategy
Content Creation
SEO Copywriting
Influencer Marketing
Campaign Planning
PR & Communication
Market Research
Creative Strategy
Storytelling
Trend Analysis