Dr. Moiza Loya
Product Manager - International Marketing
Professional Summary
Dr. Moiza Loya is a dynamic marketing leader with over 8 years of experience in international pharmaceutical marketing across Pakistan, the Middle East, Africa, and CIS regions. She specializes in product management, brand positioning, and market penetration strategies, consistently driving revenue growth and successful product launches. With a PharmD and MBA in Marketing, she combines scientific expertise with strategic business insight to manage multi-market operations and diverse therapeutic portfolios effectively.
Professional Experience
Product Manager - International Marketing
ATCO Laboratories Limited
- Manages 15+ international markets and 100+ products across 26 therapeutic segments | Successfully launched 18+ products and initiated operations in Cameroon | Leads CMEs and conferences to engage key opinion leaders.
- Organized international sales and marketing events including the “One Team | One Dream” conference in Vietnam | Conducts field training programs to enhance sales and clinical knowledge.
- Focused on achieving global market expansion and optimizing international marketing operations.
Assistant Product Manager
ATCO Laboratories Limited
- Supported international marketing operations across multiple regions | Assisted in planning product launches and promotional campaigns.
- Conducted market research and competitor analysis to improve brand visibility and sales performance.
- Contributed to portfolio growth through innovative marketing and training strategies.
Assistant Product and Training Manager
W. Woodward Pakistan (Medicam Group of Companies)
- Managed product promotion | designed training modules | and coordinated marketing initiatives to support sales teams.
- Delivered product training and market insights to strengthen team performance and brand impact.
- Ensured consistent implementation of brand strategies across regions.
Education & Certifications
Academic History
Master of Business Administration (MBA) in Marketing
Institute of Business Management | Karachi, Pakistan
Doctor of Pharmacy (PharmD)
Ziauddin University | Karachi, Pakistan