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Sajid Katiya

Sajid Katiya

Co-Founder, Director of Ecommerce

Marketing & Sales
Organization Youniform.co
Location Karachi, Pakistan

Professional Summary

Sajid Katiya is an entrepreneur and tech professional with extensive experience in e-commerce, business innovation, and brand development. He specializes in steering growth, optimizing operations, and creating exceptional customer experiences. Sajid has co-founded multiple ventures, driving product innovation, strategic planning, and market expansion, while leveraging cutting-edge technologies to maintain competitive advantage.

Professional Experience

Jan 2021 – Present

Co-Founder, Director of Ecommerce

Youniform.co

  • Lead e-commerce operations | drive strategic planning | and manage enterprise resource planning.
  • Develop and implement growth strategies | optimize customer experience | and enhance digital marketing initiatives.
  • Oversee operational workflows | coordinate cross-functional teams | and ensure measurable business results.
Feb 2020 – Present

Co-Founder, Director of Ecommerce

Dhaagey

  • Manage brand strategy | execute marketing campaigns | and optimize online presence.
  • Implement operational processes | enhance supply chain efficiency | and strengthen customer engagement.
  • Lead product development | innovate offerings | and scale business operations.
Feb 2012 – Present

Chief Executive Officer

Sacha's Cakes

  • Acquired | rebranded | and relaunched Sacha's Cakes | introduced Pakistan’s first cake-ordering app | and launched sachascakes.com.
  • Developed marketing campaigns | expanded product range | and partnered with multiple e-commerce platforms.
  • Built and led high-performing teams | initiated franchise models | and executed strategic business plans.

Education & Certifications

Academic History

Certificate in Entrepreneurship, Entrepreneurship/Entrepreneurial Studies

Institute of Business Administration

2016 – 2017

MBA, Management Information Systems

Karachi Institute of Economics & Technology (KIET)

2007 – 2008

Professional Certs

Core Competencies

E-Commerce Management Startup Leadership Digital Marketing Strategic Planning & Execution Brand Development & Management Product Innovation Supply Chain Management Business Strategy & Consultancy Early Stage Ventures