Yasir Mirza Promoted to Business Development Manager – Pakistan & Afghanistan at Unilever

Yasir Mirza has been promoted to Business Development Manager for Pakistan & Afghanistan at Unilever, marking a significant step in his 12 years journey across sales, distribution, and business development within the FMCG sector.

Throughout his tenure at Unilever, he has consistently delivered strong commercial results, leading local and international market expansion initiatives, optimizing distribution networks, and driving data-backed growth strategies. His experience spans managing multi-channel sales operations, developing high-performing teams, and executing strategic plans across trade, e-commerce, and emerging business segments.

Prior to this role, he served in multiple leadership positions within Unilever, including Assistant Business Development Manager and Senior Area Manager, where he played a key role in strengthening market presence and operational efficiency. His earlier experience with Coca-Cola further shaped his expertise in sales execution and market development.

In his new role, Yasir will focus on accelerating in imports business of Pakistan and Afghanistan , strengthening channel performance, and unlock the business with local and international market.