Faryal Nathani Appointed as Country Marketing Lead at inDrive

Faryal Nathani has taken on the role of Country Marketing Lead at inDrive, bringing a strong track record of brand building, media strategy, and performance-driven marketing to the evolving mobility landscape in Pakistan.

With an accomplished career spanning leading organizations such as Nestlé and GroupM Pakistan, she has consistently delivered impactful marketing strategies, combining data-driven insights with creative excellence. During her tenure at Nestlé, she led key brand initiatives for NIDO, managed large scale media transformations, and earned multiple industry recognitions, including Effies and Dragons of Asia awards.

Her expertise spans integrated marketing strategy, digital transformation, consumer insights, and ROI focused media planning, enabling brands to achieve sustainable growth and market leadership.

In her new role, Faryal will lead end-to-end marketing strategy, drive cross-functional collaboration, and accelerate brand growth through innovative, insight-led campaigns.