Salahuddin Bhutto

Professional Summary

Salahuddin Bhutto is a seasoned digital financial services and sales leadership professional with more than 22 years of experience across FMCG, telecommunications, and digital banking. He has built a strong track record in retail merchant acquiring, channel development, business growth, sales operations, and market expansion through leadership roles at Easypaisa Digital Bank, Mobilink (Jazz), and Unilever Pakistan. His expertise includes digital payments, retail distribution management, financial services, sales strategy, and team leadership.

Professional Experience

Apr 2026 – Present

Director Acquiring - Retail Merchants

Easypaisa Digital Bank

Leading retail merchant acquiring operations across Pakistan and driving digital payment adoption.
Developing strategic partnerships and merchant growth initiatives | enhancing market penetration and business performance.
Managing acquiring channels and sales operations while strengthening customer and merchant engagement.

Oct 2018 – Feb 2025

Assistant Director ADC

Easypaisa Digital Bank

Managed Easypaisa digital business across Karachi Sindh and Balochistan | leading regional sales and distribution teams.
Designed sales campaigns conducted training programs and improved channel performance across the region.
Expanded retailer networks increased market share and ensured compliance with operational policies.

Apr 2016 – Oct 2018

Market Development Manager

Mobilink (Jazz)

Managed business development officers retailers and franchise networks to achieve sales targets.
Developed mono-brand outlets and expanded mobile financial services business | identifying new growth opportunities.
Collaborated with regional teams to implement strategic initiatives and improve overall channel performance.

Education & Certifications

Academic History

Master of Arts

University

2007

Bachelor of Commerce

St. Patrick’s Government College, Karachi

2000

Diploma in Information Technology

2002

Professional Certs

Core Competencies

Sales Operations Retail Merchant Acquiring Digital Payments Channel Management Business Development Financial Services Market Expansion Team Leadership Merchant Network Development Distribution Management Sales Strategy Merchant Network Development Customer Relationship Management Strategic Planning Digital Financial Services