Aisha Ashfaq Khan Appointed as Western Head Designer at Chase Up

Aisha Ashfaq Khan has joined Chase Up as Western Head Designer, taking on the responsibility of leading the brand’s western wear portfolio across menswear, womenswear, kids, boys, girls, and infants. This appointment marks an exciting new chapter in her fashion leadership journey, reflecting her expertise in trend forecasting, collection development, and commercial fashion design.

Prior to joining Chase Up, Aisha spent nearly three years at Sowears, where she progressed from Fashion Designer to Design Team Lead, overseeing end-to-end collection development, design strategy, and cross-functional collaboration. Earlier in her career, she gained valuable experience through creative and leadership roles at AIESEC, Al Razzaq Fibres (Saya), and Brandzmark, building a strong foundation in branding, visual merchandising, fashion styling, and creative operations.

Aisha holds an MBA from KSBL and a Bachelor’s degree in Fashion Design from the Asian Institute of Fashion Design, where she graduated with distinction.