Muhammad Umer Appointed as Analyst at Impetus

Muhammad Umer has joined Impetus as an Analyst, marking an exciting milestone in his career in consulting, business strategy, and data-driven problem solving.

Before joining Impetus, Umer completed an HR Trainee role at Reckitt, where he gained valuable exposure to corporate HR operations and talent management within one of the world’s leading FMCG organizations. Prior to that, he worked as a Management Consulting Trainee at PwC, contributing to organizational transformation, process automation, HR policy standardization, and strategic consulting projects. His work included developing Python-powered automation solutions that significantly improved operational efficiency while supporting large-scale organizational design initiatives.

Earlier, Umer strengthened his commercial and leadership capabilities through diverse experiences at National Foods Limited as a Marketing Project Trainee and Campus Ambassador, where he led consumer engagement initiatives, retail audits, and market insight generation. He also served as Regional Head of Marketing & PR at AIESEC in Pakistan, successfully leading high-impact marketing campaigns, expanding student engagement, and driving exceptional year-over-year growth.

An ACCA Finalist and Accounting & Finance graduate from the Institute of Business Administration, Muhammad Umer brings a strong blend of Consulting, Business Strategy, Process Improvement, Data Analytics, Marketing, Human Resources, Automation, and Cross-Functional Leadership.