Ammar Hameed Appointed as Category Head – Nonfood at Al-Fatah Shopping Malls

Ammar Hameed has taken on the role of Category Head – Nonfood at Al-Fatah Shopping Malls.

With over 13 years of expertise in FMCG retail and modern trade, he has successfully led category growth, supplier partnerships, and product innovation across competitive segments. His career journey includes impactful leadership at METRO Pakistan and Reckitt Benckiser, where he specialized in category management, negotiation, and strategic planning. With an MBA in Marketing from Lahore School of Economics, Ammar continues to drive value creation and consumer-focused growth, further strengthening Al-Fatah’s position in the retail industry.

Ammar is eager to bring passion, knowledge, and strategic insights to help drive innovation, growth, and success in this dynamic organization.