Anas Lutfi Joins Unilever as Digital & Media Lead for the Foods

Anas Lutfi has joined Unilever as Digital & Media Lead for the Foods business in Pakistan.

With nearly a decade of experience in advertising, media, and digital strategy, Anas has worked with leading brands across FMCG, consumer electronics, fashion retail, and services. His career journey includes leadership roles at TikTok (Jack of Digital), Blitz Advertising, and IAL Saatchi & Saatchi, where he drove impactful campaigns and scaled digital growth for top-tier clients.

In his new role at Unilever, Anas will be leading digital and media strategies to strengthen brand presence and accelerate growth in Pakistan’s dynamic foods sector.