Asad Panhwer Joins as Zonal Sales Manager-Hyderabad Zone at ICP for Swiss Miss & Broche Group

Asad Panhwer has taken on a new role as Zonal Sales Manager – Hyderabad Zone at ICP for Swiss Miss & Broche Group. With over a decade of experience in sales and merchandising across Pakistan’s leading FMCG companies, he brings strategic leadership and proven market expertise to his new position.

Throughout his career, Asad has demonstrated excellence in sales planning, team management, and distribution operations. His journey spans key roles at Unilever Pakistan and Burque Corporation (Nestlé Division), where he led high-performing teams, executed consumer activation plans, and drove consistent business growth.

Armed with an MBA in Marketing from the University of Sindh, Asad combines analytical insight with field-driven execution to strengthen market share and brand visibility. His new role at ICP reflects his commitment to driving performance excellence and achieving sustainable growth.