Bilal Arshad Promoted to GTM Manager at PepsiCo

Bilal Arshad has stepped into the role of GTM Manager at PepsiCo, marking a significant progression in his 16 years journey with the organization. With deep expertise across sales leadership, go to market strategy, and trade marketing, he has consistently contributed to business transformation and execution excellence across multiple roles.

Having progressed from Territory Sales Officer to Senior Area Sales Manager, Bilal brings strong command over market activation, operational planning, and team leadership. His academic grounding in Marketing Research and Marketing Management further strengthens his strategic perspective.

In this role, he will focus on driving integrated GTM strategies, strengthening market execution, and supporting PepsiCo’s growth agenda across key regions.