Farhan Sheikh Appointed as Group Head Marketing & Corporate Communication at Pak-Qatar Group

Farhan Sheikh has been appointed as Group Head Marketing and Corporate Communication at Pak-Qatar Group, marking a significant step forward in his leadership journey across marketing, digital transformation, and brand strategy. With extensive experience spanning insurance, takaful, technology, and automotive sectors, he brings a well-rounded and performance-driven approach to modern marketing.

Prior to this role, he served as Head of Marketing at Metatech Vision and played a pivotal role at Salaam Takaful Limited, where he established high-performing digital sales channels, led large-scale rebranding initiatives, and drove measurable growth through data-driven strategies and strong ROI focused campaigns.

Farhan’s expertise covers end to end marketing strategy, brand positioning, digital sales enablement, and integrated communication across ATL, BTL, and digital platforms. His ability to build and lead high-impact teams, optimize performance metrics, and align marketing with business objectives has consistently delivered sustainable growth.

Holding an MBA in Marketing from the Institute of Business Management, he continues to shape forward-thinking marketing ecosystems that blend innovation, strategy, and execution excellence.