Fatima Baig Appointed as Business Manager at National Foods Limited

Fatima Baig has taken on the role of Innovation Manager at National Foods Limited, bringing over 8 years of experience across QSR and FMCG brand building, product innovation, and go-to-market execution.

With a rare blend of culinary expertise and strategic marketing insight, Fatima has consistently delivered consumer-led innovations that balance creativity with commercial impact. Prior to this role, she played a pivotal part in driving high-impact national launches at KFC Pakistan, contributing to menu relevance, Gen Z engagement, and post-crisis brand recovery through insight-driven product strategy.

Her earlier journey at Unilever Food Solutions saw her expand portfolios, optimize QSR menus, and translate consumer insights into scalable, market-ready products through extensive R&D trials. As a former founder of a food and beverage consultancy, she has also supported restaurant and FMCG brands with end-to-end product, menu, and content development.

In her current role, Fatima is focused on shaping growth-led innovation pipelines, strengthening category competitiveness, and delivering differentiated food solutions aligned with evolving consumer preferences.