Fatima Nasir Joins as Manager, CRM & In – App Marketing (MEA) at Uber

Fatima Nasir has joined Uber as Manager, CRM & In-App Marketing for the Middle East and Africa (MEA), where she will be leading customer engagement strategies and driving data-led marketing initiatives across regional markets.

With extensive experience in marketing communications, CRM, and brand strategy, Fatima has built an impressive portfolio leading campaigns for top-tier companies. Before joining Uber, she served as Senior Marketing Manager at Careem, overseeing strategic campaigns, customer lifecycle management, and performance marketing for Pakistan.

Her career also includes impactful roles at Daraz, where she drove brand communication and creative strategy, and Synite Digital, where she led award-winning digital campaigns for global brands.

Armed with an M.A. in Advertising, Communication, and Media Studies from Shaheed Zulfikar Ali Bhutto Institute of Science and Technology, Fatima brings a blend of creativity and analytical insight to her new role, empowering Uber’s marketing efforts across the MEA region.