Haider Imtiaz Promoted to Head of Marketplace at Jazz

Haider Imtiaz has stepped into a new leadership role as Head of Marketplace (ZARR) at Jazz, where he will drive the end-to-end strategy, operations, and growth of Jazz’s fashion-first, digitally-native marketplace. His mandate includes shaping product vision, forging strong brand partnerships, enhancing customer experience, and scaling into new categories and markets.

With over a decade of experience in media, marketing, and digital growth, Haider has consistently delivered impact through innovative strategies and bold execution. In his previous role as Head of Integrated Marketing Experience at Jazz, he led transformative campaigns across media, performance marketing, influencers, and digital platforms, driving record-breaking results such as +175 percent MAU growth on Tamasha during Asia Cup and World Cup 2023 and +33 percent MAU growth for Jazz World app.

Earlier, as Stream Head of Media, he managed one of Pakistan’s largest media portfolios, launching groundbreaking campaigns like hashtag#SuperForChange, which went on to win the prestigious GSMA Award. His journey also spans leadership roles at Starcom, Zenith, and Publicis, where he worked with top brands including Telenor, easypaisa digital bank, Engro Foods, and Samsung.

Backed by strong expertise in eCommerce, digital ecosystems, and media strategy, Haider is now set to redefine digital retail through ZARR, helping Jazz strengthen its footprint in Pakistan’s growing eCommerce space