Laiba Adnan Appointed as Corporate Communications Manager at Herbion

Laiba Adnan has stepped into the role of Corporate Communications Manager at Herbion, bringing with her nearly a decade of diversified experience across brand building, growth marketing, and integrated communication strategies.

With a strong foundation in Media Sciences from Iqra University and extensive hands-on exposure across Telehealth, FMCG, E-commerce, Entertainment, and Digital Platforms, Laiba has consistently delivered measurable impact. Her career highlights include leading high-performing influencer campaigns, building digital PR and communication functions from the ground up, and driving significant growth in engagement, reach, and brand visibility.

Previously, she has held leadership roles in brand management, creative strategy, and growth marketing, where she successfully launched new departments, executed data-driven campaigns, and strengthened stakeholder engagement through strategic storytelling and cross-functional collaboration.

In her current role at Herbion, Laiba is focused on strengthening corporate reputation, aligning communication initiatives with business objectives, and delivering consistent, purpose-driven brand narratives across internal and external platforms.