Muhammad Umair Azam Appointed as Assistant Front Office Manager – Head of Front Office Department at Flora Hospitality

Muhammad Umair Azam has been appointed as Assistant Front Office Manager and Head of the Front Office Department at Flora Hospitality, UAE. With over a decade of progressive experience in the hospitality sector, he brings deep expertise in front office operations, guest experience management, and service excellence.

Having worked with renowned global hospitality brands including Accor, IHG, Wyndham, and Sunday Hospitality, Umair has played a pivotal role in pre opening projects, property rebranding, and large scale operational management. His leadership has consistently delivered measurable results, including a remarkable improvement in Booking.com ratings from 7.4 to 9.0, alongside sustained KPI achievement.

Known for his strong command over SOP implementation, team development, and safety compliance, Muhammad Umair Azam continues to set benchmarks in operational excellence and guest satisfaction, making him a valuable addition to Flora Hospitality’s leadership team.