Muhammad Zia Shahid

Chief Executive Officer

Nutrivo Health Café

Mar 2022 – Present

• Launched a health-focused food venture promoting nutrition-based dining experiences.
• Oversaw product development and operations aligned with consumer health trends.

Chief Executive Officer

Bin Shahid Agriculture

Feb 2010 – Present

• Led agricultural operations supporting the Farm-to-Fork model with a focus on exotic vegetable cultivation.
• Built scalable contract farming networks aligned with Good Agricultural Practices (GAP) and export standards.
• Drove sustainable farming techniques | climate resilience | and farmer upskilling programs.

Assistant Professor – Faculty of Allied Health Sciences

The University of Lahore

Aug 2019 – Oct 2022

• Developed curriculum and taught graduate-level courses in food technology and nutrition.
• Supervised research on food systems | bioactive compounds | and functional foods.
• Strengthened industry-academia linkages for applied research and product innovation.

Researcher – Food Science & Technology

Aarhus University

Jun 2017 – Aug 2019

• Conducted EU-funded research on nutritional enhancement and advanced food processing.
• Authored peer-reviewed publications on agro-processing and functional foods.
• Collaborated with international partners to translate academic findings into commercial applications.

PhD, Food Processing, Preservation, and Nutritional Enhancement

Aarhus University, Denmark in collaboration with Government College University Faisalabad, Pakistan

(2018 – 2019)

MPhil, Functional Foods and Dietary Interventions

Government College University, Faisalabad, Pakistan

(2013 – 2015)