Ovais Ilyas Appointed as Country Lead at EchoVerse 360

Ovais Ilyas has taken on the role of Country Lead at EchoVerse 360, bringing with him over two decades of leadership experience across globally renowned media networks including WPP Media, EssenceMediacom, Spark Foundry, Carat, and ZenithOptimedia.

Throughout his career, Ovais has led high-impact media strategies and built strong client partnerships for leading clients such as Unilever, Colgate Palmolive, Jazz, Zong, Coca-Cola, Shan Foods, Ismail Industries, Xiaomi, and McDonald’s. His expertise lies in driving business growth, delivering data-driven campaigns, and shaping integrated media solutions that create measurable value.

In his new role, he will lead EchoVerse 360’s strategic collaboration with AnyMind Group in Pakistan, focusing on expanding the creator economy, enabling scalable opportunities for digital creators, and strengthening the country’s evolving digital ecosystem.

His appointment marks a significant step toward advancing innovation, partnerships, and sustainable growth in Pakistan’s digital and media landscape.