Owais Ashraf Joins as Senior Manager – EU Retail Business Development at Amazon

Owais Ashraf has stepped into a new role as Senior Manager, Retail Business Development at Amazon, for all European and UK markets. Further advancing his journey in the global e commerce and digital retail landscape.

With more than 4 years of experience in category management and marketplace growth, Owais has built a strong reputation for driving scalable business strategies and delivering measurable commercial impact. Prior to joining Amazon, he served as Category Lead at Alibaba Group (Daraz), where he managed global category performance, led P&L reporting, and spearheaded initiatives that significantly improved GMV growth, conversion rates, and operational efficiency.

Earlier in his career, Owais contributed to brand development and product launches at L’Oréal, where he successfully executed large scale marketing and influencer campaigns, achieving strong customer reach and impressive return on advertising spend.

A graduate of Institute of Business Administration, Owais combines analytical expertise with strategic thinking to build high performing digital commerce ecosystems. His progression reflects a strong ability to translate data driven insights into sustainable marketplace growth.