Behzad Rafiq - Clap Pakistan

Professional Summary

Behzad Rafiq is a growth-focused Digital Marketing and SEO Specialist with strong expertise in organic growth, performance marketing, and online branding. He specializes in on-page, off-page, and technical SEO, along with website optimization and user experience enhancement. With experience across B2B and B2C markets, he has successfully improved search visibility, traffic performance, and brand presence through data-driven strategies and collaboration with development and design teams.

Professional Experience

Dec 2025 – Present

SEO & Growth Specialist - Team Lead

Karsaaz EBS Pvt. Ltd.

Manage complete SEO strategy including on-page optimization | off-page activities | and technical SEO implementation across multiple digital platforms.
Collaborate with developers and UI UX teams to improve website structure performance and user experience for better engagement and conversions.
Enhance brand presence across B2B platforms while monitoring performance metrics and driving continuous growth.

Jul 2024 – Present

Digital Marketing Consultant - Business Development

Xzio

Plan and execute digital marketing strategies aligned with business goals and growth objectives.
Guide social media strategy | content planning | and audience targeting to improve brand consistency and engagement.
Identify business opportunities build client relationships and support overall company growth through marketing initiatives.

Dec 2024 – Dec 2025

SEO Specialist

Sitel Solutions

Conduct competitor analysis and optimize SEO strategies to improve website rankings and visibility.
Monitor website performance using analytics tools | manage backlinks | and optimize content for search engines.
Manage brand reputation and implement keyword strategies to drive organic traffic and engagement.

Education & Certifications

Academic History

Associate’s Degree in Digital Marketing

Iqra University

2021 – 2025

Pre-Engineering

Shaheen Public School

2015 – 2018

Professional Certs

Core Competencies

Digital Marketing Search Engine Optimization SEO On-Page SEO Technical SEO Off-Page SEO Online Branding Performance Marketing B2B Marketing B2C Marketing WordPress Development Content Strategy Google Analytics Content Strategy