Daaim Ali Shamsi

Professional Summary

Daaim Ali Shamsi is a Data driven Marketing Consultant and Web Analytics Expert with over seven years of experience in advanced analytics and server side tracking solutions. He specializes in Google Analytics 4, Google Tag Manager, and privacy focused tracking frameworks that enable businesses to generate accurate insights and optimize marketing performance. As Founder of Softellect360, he helps startups, agencies, and enterprises transform raw data into strategic decisions that improve ROI and sustainable growth.

Professional Experience

Jun 2023 - Present

CEO and Founder

Softellect360

Lead digital marketing strategy | analytics consulting services for global clients.
Design scalable tracking frameworks | server side analytics solutions.
Drive performance marketing initiatives and data backed growth strategies.

Sep 2022 - Oct 2023

Digital Marketing Consultant

Data Pilot

Implemented GTM tagging structures | multi conversion tracking systems.
Optimized Facebook Ads | Google Ads campaigns using pixel event tracking.
Developed Google Data Studio dashboards for performance reporting and KPI monitoring.

May 2021 - Oct 2023

Web Analytics Manager

Flow Digital

Configured complete website analytics tracking | GA4 implementations.
Managed paid media campaigns | server side tracking deployments.
Delivered analytics reporting solutions to improve marketing decision making.

Education & Certifications

Academic History

Master of Business Administration

National University of Computer and Emerging Sciences

2019 - 2022

Specialization in Business Strategy

University of Virginia

2019 - 2020

Professional Certs

Core Competencies

Google Analytics 4 Google Tag Manager Server Side Tracking Web Analytics Digital Marketing Strategy Conversion Tracking Performance Marketing Google Ads Facebook Ads Optimization Data Visualization and Reporting