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Faizah Ismail

Faizah Ismail

Visiting Faculty

Marketing & Sales
Organization Institute of Business Management
Location Karachi, Pakistan

Professional Summary

Faizah Ismail is a digital marketing and brand strategist with an MBA in Marketing and 4-5 years of cross-industry experience in tech, fashion, real estate, and e-commerce. Experienced in brand building, GTM strategy, affiliate marketing, social media management, and campaign execution. Co-founder of Raahat, an online renovation business, with expertise in brand strategy, team training, and building brand ambassador networks. Proven track record of improving customer engagement, eCommerce UX, and executing results-driven marketing initiatives.

Professional Experience

Sep 2024 – Present

Visiting Faculty

Institute of Business Management

  • Deliver marketing and branding courses as a freelance faculty member.
  • Guide students on practical applications of digital marketing strategies.Deliver marketing and branding courses as a freelance faculty member.
  • Guide students on practical applications of digital marketing strategies.
Jan 2025 – Present

Branding Expert

Wellows

  • Lead brand identity and social media strategy.
  • Manage brand relaunch campaigns and drive engagement across platforms.
Jan 2025 – Present

Branding Consultant

Disrupt.com (formerly Gaditek)

  • Advise on branding strategy and visual identity for digital campaigns.
Jan 2024 – Dec 2024

Assistant Marketing Manager

ZERO Makeup

  • Managed branding | identity | and social media campaigns via Buffer.
  • Oversaw content creation | campaign ideation | and execution.
Oct 2021 – Dec 2023

Senior Marketing Executive

The NABILA Shop / Twenty One Builders & Developers

  • Created and executed content calendars for social media and websites.
  • Managed campaigns | engagement | and lead generation processes.
  • Collaborated with creative teams to design newsletters | flyers | and Panaflex materials.

Co-Founder

Raahat

  • Built brand strategy | trained team | and established an active brand ambassador network.
  • Collaborated with vendors to enhance business operations and customer experience.

Education & Certifications

Academic History

Professional Certs

Core Competencies

Brand Building Branding & Identity GTM Strategy Social Media Strategy Competitor Research Campaign Ideation & Execution Affiliate Marketing (Onboarding Lifecycle) Pitch Deck Creation Digital Strategy Content Calendar Management Marketing Analytics