Hamza Sheikh

Professional Summary

Hamza Sheikh is a certified Lifecycle Growth Marketer with over 8 years of experience in digital marketing, lifecycle marketing, CRM optimization, and AI-powered customer retention strategies. He has generated more than $38 million in revenue and managed over $8.5 million in advertising spend across Meta, Google, email marketing, SMS, and omnichannel platforms. Currently serving as Lifecycle Marketing Manager at Abendsoft Pvt Ltd., he specializes in email marketing, conversion rate optimization (CRO), customer lifecycle management, AI-driven automation, and data-driven growth strategies for both B2B and DTC brands.

Professional Experience

Apr 2026 – Present

Lifecycle Marketing Manager

Abendsoft Pvt Ltd.

Leading lifecycle marketing strategies that drive customer retention and sustainable revenue growth through AI-powered marketing solutions.
Managing email marketing | SMS campaigns | CRM automation | and customer segmentation to maximize engagement and conversions.
Optimizing lifecycle campaigns through data analysis | A/B testing | and performance-driven marketing strategies.

Oct 2025 – Present

Email Marketing Manager

Abendsoft Pvt Ltd.

Managing Klaviyo accounts for multiple eCommerce brands to drive revenue through email | SMS | and push notifications.
Developing lifecycle marketing strategies | campaign optimization | deliverability improvements to increase customer engagement.
Executing segmentation and automation strategies that deliver measurable business growth.

Aug 2025 – Mar 2026

Lead B2B Growth & Outreach Strategist

Fab Glass and Mirror

Led B2B outreach initiatives and growth strategies to expand business opportunities and strategic partnerships.
Executed lead generation campaigns | cold outreach | and CRM-driven customer acquisition programs.
Improved business development performance through data-driven outreach and marketing optimization.

Education & Certifications

Academic History

Bachelor's Degree – Marketing

Virtual University of Pakistan

2020 – 2022

Professional Certs

Core Competencies

Lifecycle Marketing Email Marketing SMS Marketing CRM Management Customer Lifecycle Management Conversion Rate Optimization Digital Marketing AI-Powered Marketing Marketing Automation Klaviyo Mailchimp HubSpot Shopify Customer Segmentation A/B Testing Lead Generation Business Development B2B Marketing DTC Marketing Marketing Strategy Campaign Optimization Performance Marketing