Muhammad Raif Khan

Professional Summary

Muhammad Raif Khan is an e-commerce and business development professional with expertise in key account management, brand acquisition, category management, and commercial strategy. Currently serving as Key Account Manager at Alibaba.com, he manages strategic accounts across the Health & Wellness, Mother & Baby, and Nutrition categories. He specializes in building brand partnerships, onboarding new sellers, driving category growth, optimizing product portfolios, and implementing data-driven strategies that enhance business performance and customer experience.

Professional Experience

Mar 2026 – Present

Key Account Manager

Alibaba.com

Managing strategic key accounts across Health & Wellness
Mother & Baby
and Nutrition categories while driving business growth and brand partnerships.
Leading brand acquisition | seller onboarding | commercial negotiations to strengthen category performance.
Collaborating with cross-functional teams to optimize assortment
improve sales performance
and deliver an enhanced customer experience.

Jan 2023 – Aug 2025

Category Executive

Bagallery

Managed Makeup
Skincare
Fashion
and Fragrance categories while driving revenue growth and vendor performance. Negotiated pricing
contracts
and commercial terms to improve profitability and strengthen vendor partnerships. Collaborated with cross-functional teams to enhance category performance and deliver high-quality customer solutions.

Education & Certifications

Academic History

Bachelor of Business Administration (BBA)

Institute of Business Management (IoBM)

2020 – 2023

Professional Certs

Core Competencies

Account Management Commercial Negotiation Business Development E-commerce Strategy Category Management Seller Onboarding Brand Acquisition Key Account Development Key Account Management Customer Relationship Management Data Analysis Market Research Cross-functional Collaboration Revenue Growth Sales Growth Stakeholder Management