Muhammad Zuhair Khan
Senior Marketing Manager
Professional Summary
Muhammad Zuhair Khan is a senior marketing and brand management professional with 19+ years of overall experience, including extensive expertise in marketing, brand management, media planning, advertising, digital marketing, trade marketing, and campaign management. He has worked across diverse sectors including automotive, consumer goods, healthcare, furniture, and manufacturing, managing brands and marketing initiatives from strategy through execution. Currently serving as Senior Marketing Manager at Master Group of Industries, he focuses on developing marketing strategies, managing brand portfolios, leading integrated campaigns, and driving measurable business growth.
Professional Experience
Senior Marketing Manager
Master Group of Industries
- Positioned Master Celeste as a preferred choice through lifestyle-focused marketing strategies | events | and exhibitions while increasing brand awareness.
- Developed medical marketing initiatives for Molty Ortho | organizing activations | seminars | and workshops to strengthen brand engagement.
- Developed targeted marketing strategies for Durafoam | Master Offisys | Mitsubishi Fuso | Foton Trucks | Yutong Bus | and Changan to support brand growth and market expansion.
Advertising Manager
Master Group of Industries
- Collaborated with creative agencies to align marketing executions with brand guidelines and strategic objectives.
- Conducted vendor evaluations to ensure high-quality and cost-effective advertising solutions.
- Managed advertising material specifications to maintain brand consistency across marketing campaigns.
Assistant Advertising Manager
Master Group of Industries
- Conducted growth analysis to support data-driven marketing strategies.
- Developed TV media plans to maximize audience reach and campaign effectiveness.
- Managed marketing budgets and supported successful product launches.
Client Services Executive
Media Monitors Pakistan
- Generated deviation reports for airing schedules and competitor monitoring.
- Conducted post-buy and trend analysis on a monthly | quarterly | and yearly basis.
- Proposed operational improvements to enhance client satisfaction and reporting effectiveness.
Client Services Support & Monitoring Coordinator
Gallup Pakistan
- Provided client support by ensuring timely data delivery and responding to TV ratings inquiries.
- Assisted customized research teams with data gathering and evaluation for media campaigns.
- Prepared detailed analysis reports covering viewership comparisons | channel share | TRP | CPR | CPM | and brand-wise metrics.
Education & Certifications
Academic History
Diploma in Digital Marketing & E-Commerce
Institute of Business Management
May 2023 – Aug 2023
Master of Business Administration (MBA), Marketing
Iqra University
2012 – Present