Saleem Siddique
National Sales Manager
Marketing & Sales
Professional Summary
Saleem Siddique is a results driven commercial leader with strong expertise in sales strategy, RTM excellence, white space development, and automation of business operations. He has a proven track record of driving business growth, leading high performing teams, and building a culture of excellence through change management, process improvement, and talent development across FMCG organizations.
Professional Experience
Oct 2025 to Present
National Sales Manager
Islamabad Tea Company
- Lead national sales strategy | drive revenue growth | manage countrywide sales operations.
- Build and coach high performing sales teams | strengthen RTM execution | improve market coverage and efficiency.
- Drive organizational excellence | optimize sales processes | enable sustainable business growth.
Jun 2021 to Sep 2024
Geography Sales Manager
Unilever
- Owned geography level sales performance | delivered volume and value targets | strengthened distributor and channel execution.
- Implemented RTM excellence initiatives | improved outlet coverage | enhanced sales automation and reporting.
- Led cross functional collaboration | developed talent pipeline | embedded performance culture.
Feb 2008 to Dec 2013
Field Sales Roles
Unilever
- Executed field sales operations | managed distributor networks | ensured consistent market execution.
- Developed strong customer relationships | improved visibility and availability | delivered sustained growth.
- Built foundational sales capability | supported territory expansion | strengthened brand presence.
Education & Certifications
Academic History
MBA Marketing
PIMSAT
2003
Bachelor of Commerce (B.Com.) Accounting and Finance
Punjab College of Commerce
1998
Professional Certs
Core Competencies
Commercial Strategy
Sales Operations
RTM Excellence
White Space Development
Sales Automation
Channel
Distributor Management
Team Leadership
Change Management
Forecasting
Process Improvement