Umair Ashraf
Senior Sales Manager
Marketing & Sales
Professional Summary
Umair Ashraf is a result-driven sales and business development professional with extensive experience in real estate sales, corporate sales, business growth, strategic planning, and team leadership. He specializes in developing sales strategies, managing high-performance teams, expanding dealer and affiliate networks, conducting market analysis, and building sustainable client relationships. Currently serving as Senior Sales Manager at ACEProperties.pk, he focuses on driving revenue growth, strengthening market presence, developing sales teams, and creating long-term business value through data-driven strategies.
Professional Experience
Jan 2024 – Present
Senior Sales Manager
ACEProperties.pk
- Built | trained | and led a high-performing team of 15 sales professionals while consistently exceeding assigned targets and improving KPI performance.
- Expanded market presence by developing a network of 190 affiliates and establishing strategic partnerships with 18 active dealers | significantly increasing deal flow and brand visibility.
- Led strategic planning across budgeting | sales forecasting | revenue projections | policy formulation | and competitor and comparative market analysis to strengthen pricing and business performance.
Jan 2021 – Dec 2023
Sales Manager
ACEProperties.pk
- Managed sales operations while driving revenue growth and achieving assigned business targets.
- Developed client relationships | managed sales activities | and supported business development initiatives to expand market opportunities.
- Analyzed sales data and market trends to identify growth opportunities and improve overall sales performance.
Feb 2020 – Dec 2020V
Sales Manager
Zameen.com
- Surpassed KPIs by aligning sales activities with organizational objectives and performance targets.
- Conducted market analysis to monitor competitor strategies and identify trends for proactive sales adjustments.
- Led developer onboarding initiatives to establish long-term partnerships and strengthen the project portfolio.
Nov 2015 – Feb 2020
Head of Sales and Business Development
Al Wahab Garden Housing Scheme
- Developed and executed sales strategies to drive revenue growth and strengthen market presence.
- Managed multi-channel client engagement while developing sustainable customer relationships and business opportunities.
- Oversaw sales operations | budgeting | HR | vendor coordination | fleet | security | and administration.
Feb 2014 – Oct 2015
Assistant Manager HR Admin HSE
PDL Group
- Supported HR | administration | and HSE operations while coordinating organizational requirements and workplace processes.
- Assisted management with administrative activities and employee-related operational requirements.
Sep 2013 – Jan 2014
HR Admin Executive
Rudolf Pakistan (Pvt.) Limited
- Supported HR and administrative operations while maintaining employee records and organizational documentation.
- Assisted with day-to-day administrative activities and coordination of workplace requirements.
Education & Certifications
Academic History
Executive MBA, Human Resources Management/Personnel Administration, General
Superior College
Jan 2014 – Dec 2016
Master of Business Administration (MBA)
Superior University
Professional Certs
Core Competencies
Branding & Identity
Planning Budgeting & Forecasting
Sales Management
Corporate Sales
Real Estate Sales
Business Development
Business Growth
Sales Strategy
Strategic Planning
Market Planning
Market Analysis
Competitor Analysis
Sales Forecasting
Revenue Forecasting
Budgeting
Revenue Growth
Team Leadership
Team Management
Sales Team Development
Client Relationship Management
Customer Relationship Management
Dealer Management
Affiliate Management
Partnership Development
Business Partnerships
Lead Generation
Client Engagement
Sales Operations
Performance Management
KPI Management
Data Analysis
Analytical Skills
Business Strategy
Pricing Strategy
Product Development
Project Portfolio Management
Negotiation
Communication
HR Management
Human Resources
Administration
HSE Management
Vendor Management
Policy Formulation
Financial Control