Rabia Atlas Appointed as Head of Digital Payments at UBL – United Bank Limited

Rabia Atlas begins a new leadership role as Head of Digital Payments at UBL, bringing more than 16 years of specialized experience in digital banking, payments, and fintech transformation. Her career reflects a strong record of launching digital businesses, scaling innovative payment solutions, and driving revenue through customer focused product strategies.

She has led major advancements in digital lending, merchant lending, and BNPL, along with pioneering industry shaping initiatives such as the first MC or VISA QR and the RAAST instant local payment solution. Her journey at Mashreq NEOPAY, Bank Alfalah, Telenor Microfinance Bank, and HBL highlights her ability to steer high impact projects, elevate digital ecosystems, and guide cross functional teams in delivering market leading solutions.

Her award winning contributions in SME payments and digital product innovation further position her to strengthen UBL digital payments landscape and accelerate its transformation initiatives.