Saad Masood Khan Promoted to Head of Trade Marketing at L’Oréal

Saad Masood Khan has been promoted to Head of Trade Marketing at L’Oréal, marking another significant milestone in his career within the FMCG and retail strategy landscape.

With a strong track record in trade marketing, modern trade, and category management, Saad has played a pivotal role in driving commercial growth, strengthening retail partnerships, and executing impactful trade strategies across Pakistan. Prior to this role, he served as Head of Modern Trade and Zonal Sales Manager South at L’Oréal, where he successfully led high performing teams and accelerated market expansion through data driven sales strategies and retail excellence.

Before joining L’Oréal, Saad spent several years at Reckitt, where he held multiple leadership roles including Trade Marketing Manager and Key Account Manager. During his tenure, he managed major national retail accounts, led category growth initiatives, and executed large scale trade activations that enhanced brand visibility and sales performance.

A graduate of Institute of Business Administration with a BBA in Marketing, Saad brings a deep understanding of consumer behavior, category strategy, and modern retail dynamics. His progression reflects a consistent ability to translate market insights into impactful commercial outcomes.