Saad Shafiq Appointed as Group Head E-Commerce | Performance Marketing at AFROZEH GROUP

Saad Shafiq has joined AFROZEH GROUP as Group Head E-Commerce | Performance Marketing, bringing over a decade of expertise in scaling digital commerce, driving revenue growth, and leading high-performing teams across multiple markets.

He has successfully led e-commerce and performance marketing operations at Sapphire Finishing Mills, Outfitters Stores, BTW® | By The Way, and LimeLight PK, driving international expansion into the UK, UAE, and US, optimizing digital funnels, and achieving 6–10x ROAS while reducing CAC by over 30%. Saad’s hands-on leadership spans end-to-end e-commerce operations, supply chain optimization, paid media strategy, tech integrations (Shopify, Microsoft D365, Candela), and cross-functional team management.

Saad holds an MS in Management and a BBA (Hons) in Business Administration from the University Of Central Punjab, complementing his deep industry experience with strong academic credentials.