Saima Javaid Appointed Head of Marketing, Communication & Capacity Building at SkyElectric

Saima Javaid has taken on the role of Head of Marketing, Communication & Capacity Building at SkyElectric Pvt. Ltd, bringing a wealth of experience in strategic communications, brand development, and impactful storytelling across corporate and humanitarian sectors.

With over 8 years of diverse experience spanning Pakistan, Afghanistan, and the UAE, Saima brings a unique blend of corporate and humanitarian expertise to her role. Having held leadership positions at Tech Valley Pakistan, Action Against Hunger, IRC, and HelpAge International, she has consistently driven high-impact communication strategies, brand positioning, and advocacy campaigns that create measurable engagement.

A trilingual communicator fluent in English, Urdu, and Burushaski, Saima is passionate about visual storytelling, capacity building, and innovation. At SkyElectric, she will lead integrated marketing & communications, strengthen brand visibility, and conduct workshops on AI tools to empower the teams.