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Saleem Siddique

Saleem Siddique

🏢 Islamabad Tea Company 📍 Islamabad, Pakistan 📅 Joined Oct 2025 to Present
Marketing & Sales

Contact Information

Profile Summary

Saleem Siddique is a results driven commercial leader with strong expertise in sales strategy, RTM excellence, white space development, and automation of business operations. He has a proven track record of driving business growth, leading high performing teams, and building a culture of excellence through change management, process improvement, and talent development across FMCG organizations.

Skills

Commercial Strategy Sales Operations RTM Excellence White Space Development Sales Automation Channel Distributor Management Team Leadership Change Management Forecasting Process Improvement

Professional Experience

National Sales Manager

Islamabad Tea Company

Oct 2025 to Present

  • Lead national sales strategy | drive revenue growth | manage countrywide sales operations.
  • Build and coach high performing sales teams | strengthen RTM execution | improve market coverage and efficiency.
  • Drive organizational excellence | optimize sales processes | enable sustainable business growth.

Geography Sales Manager

Unilever

Jun 2021 to Sep 2024

  • Owned geography level sales performance | delivered volume and value targets | strengthened distributor and channel execution.
  • Implemented RTM excellence initiatives | improved outlet coverage | enhanced sales automation and reporting.
  • Led cross functional collaboration | developed talent pipeline | embedded performance culture.

Field Sales Roles

Unilever

Feb 2008 to Dec 2013

  • Executed field sales operations | managed distributor networks | ensured consistent market execution.
  • Developed strong customer relationships | improved visibility and availability | delivered sustained growth.
  • Built foundational sales capability | supported territory expansion | strengthened brand presence.

Education

MBA Marketing

PIMSAT

2003

Bachelor of Commerce (B.Com.) Accounting and Finance

Punjab College of Commerce

1998

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