Shahzeb Ashraf Appointed as Patient Journey Partner at Roche

Shahzeb Ashraf has been appointed as Patient Journey Partner at Roche, taking on a strategic role within the oncology portfolio.

A results-driven pharmaceutical sales and marketing professional, he brings diversified industry experience across Roche, Getz Pharma, Lundbeck, and The SEARLE Company Ltd.. His expertise spans strategic sales planning, key account management, brand promotion, and market expansion, with a strong focus on stakeholder engagement and performance excellence. Shahzeb holds a Doctor of Pharmacy degree from Quaid-i-Azam University, Islamabad, and is recognized for his ability to drive impactful initiatives that enhance patient-centric outcomes.