Abdul Samie Lakhani
Founder
Marketing & Sales
Professional Summary
Abdul Samie Lakhani is an experienced FMCG Sales and Marketing professional with over 15 years of experience in national key accounts management, customer planning, trade marketing, shopper marketing, channel management, route to market, distribution management, sales management, team building, e-commerce sales, and business development. He has extensive experience working with local and international brands and has specialized in developing business across major retail and modern trade channels in Pakistan. He has managed high-volume key accounts, led large sales and merchandising teams, executed nationwide shopper activations, developed category growth strategies, and contributed significantly to revenue and business share growth. His expertise spans sales leadership, category management, trade marketing, distribution, shopper engagement, commercial planning, and strategic business development.
Professional Experience
Jan 2026 – Present
Founder
Snack Jolt
- Leading the development of Snack Jolt as a premium snacking business focused on quality French fries and hygiene compliance.
- Managing business development | operational planning | and customer-focused initiatives within the snacking category.
- Building the brand through strategic business activities and market-focused growth initiatives.
Aug 2026 – Present
National Sales Manager — Food Division
Anfords Pakistan (Pvt.) Ltd
- Spearheading the Food Division sales function | ensuring execution excellence across Pakistan | and driving sustainable business growth.
- Transforming sales and trade marketing operations through new initiatives | sales coaching | and performance-driven team development.
- Optimizing route to market | key account relationships | sales forecasting | and commercial strategies to improve revenue and volume growth.
Aug 2025 – Jul 2026
National Key Accounts Manager — Food Division
Anfords Pakistan (Pvt.) Ltd
- Managed and expanded high-volume accounts across trade channels | leading category management | business contracts | and expansion plans.
- Led trade marketing initiatives | shopper activations | distribution management | and power partnerships across Pakistan.
- Developed growth strategies for Chocolate Spread | Sauces | and Cheese categories while supporting customer | consumer | and business growth.
Jan 2023 – Jul 2025
Manager Key Accounts & Trade Marketing
Fine Daily
- Managed 450+ VIP stores and led the Key Accounts Department with an annual turnover of 2.5 billion.
- Led a 100+ member team across sales | merchandising | supervision | and brand activation functions while managing six product categories and 100+ SKUs.
- Drove national trade marketing | distribution management | JBP execution | planogram development | and key account sales growth across Pakistan.
May 2018 – Sep 2023
Manager Operations E-Commerce
Fine Daily
- Managed e-commerce operations and supported online sales activities for personal care | household | and related consumer product categories.
- Supported digital business development and online retail operations through platforms and e-commerce initiatives.
- Contributed to the development and execution of e-commerce sales strategies within the company's broader commercial operations.
Jan 2022 – Dec 2022
Manager Key Accounts
Fine Daily
- Managed high-volume national key accounts while improving OSA | SOS | MHSKU/MSL | and promotional activities for sales volume generation.
- Managed 300+ Perfect Stores nationally and executed trade marketing plans in line with brand requirements.
- Managed approximately 25% of Fine Daily's annual business across Key Accounts and LMTs covering around 27 cities and 500 modern trade stores.
Nov 2019 – Dec 2021
Key Accounts & E-Commerce Business Development Specialist
Fine Daily
- Supported key accounts and e-commerce business development activities across modern trade and online retail channels.
- Developed business opportunities through key account management | customer relationships | and e-commerce growth initiatives.
- Supported commercial strategies and business development activities to strengthen sales and market presence.
Jan 2017 – Oct 2019
Category Manager — Personal Care Business
Fine Daily
- Managed Personal Care category activities with a focus on business development | category growth | and market expansion.
- Supported product portfolio management | trade marketing | and key account initiatives across Pakistan.
- Developed category-focused strategies to strengthen product visibility | shopper engagement | and commercial performance.
Jan 2015 – Dec 2016
Key Accounts & Corporate Business Executive
Fine Daily
- Managed key account and corporate business activities while developing relationships with major customers and retail partners.
- Supported national sales | marketing | promotional | and corporate account initiatives.
- Contributed to business development through customer engagement | trade execution | and sales support activities.
Oct 2013 – Dec 2014
Key Accounts Officer
Fine Daily
- Supported key account management activities and maintained relationships with major retail customers.
- Assisted in sales planning | customer coordination | promotional execution | and account development activities.
- Contributed to key account business growth through effective customer and market support.
Jun 2012 – Oct 2013
Founder
ASL FASHION
- Co-founded and developed the ASL clothing brand | including brand identity | logo development | trademarking | and product positioning.
- Developed premium clothing concepts | online campaigns | e-commerce partnerships | and distribution initiatives across Pakistan.
- Established partnerships with local and international B2C sellers and delivered branded products across Karachi | Lahore | KPK | and Islamabad.
Aug 2012 – 2013
Senior Chairperson
IHI (Insaf Hi Insaf)
- Served as Senior Chairperson of a non-profit organization focused on humanitarian service.
- Supported organizational activities aimed at serving people regardless of race | ethnicity | religion | or language.
- Contributed to community-focused initiatives through organizational leadership and coordination.
Education & Certifications
Academic History
Certification in Creative Designing, Digital Marketing, Brand Management, E-Commerce Business, Logo Designing
Institute of Business Administration
2015 – 2015
Diploma in Textile and Fashion Design — Fashion/Apparel Design
Karachi School of Textile and Fashion Design
2013 – 2015
Professional Certs
Core Competencies
Sales Management
National Key Accounts Management
Traditional Sales Management
Channel Management
Modern Trade
Sales Capability
Category Management
Shopper Marketing
Trade Marketing
Distributor Management
Business Development
Route to Market
Distribution Management
E-Commerce Sales Management
Customer Planning
Key Account Management
Brand Management
Sales Strategy
Commercial Planning
Team Building
Shopper Activations
Market Expansion
Retail Management
Corporate Business Development