Kumail Raza Appointed as Head of Strategy & Foreign Operations at Achha Foods

Kumail Raza – ACA, has taken on the role of Head of Strategy & Foreign Operations at Achha Foods, where he is driving process scalability, SAP system transformation, retail expansion, and international market growth with exports to Oman and Afghanistan. He also oversees internal audit and e-commerce, aiming to scale the digital channel toward PKR 1 Billion in revenue.

His career journey includes key roles at PepsiCo Pakistan as an S&T Financial Analyst and PwC Pakistan as Senior Associate and Audit Associate, where he gained extensive expertise in financial planning, audits, and advisory for diverse industries. With a Chartered Accountancy background (ICAP), Kumail combines finance, strategy, and technology to deliver sustainable growth and operational excellence.