Khurram Tahir Appointed as Director Marketing – Pakistan & Iraq at Abbott

Khurram Tahir has embarked on a new chapter as Director Marketing – Pakistan & Iraq at Abbott, bringing extensive expertise in marketing strategy, business transformation, P&L management, and brand development across the FMCG and consumer healthcare sectors.

With a proven track record of managing diverse brands across nutrition, food, and pharmaceutical OTC categories, Khurram has held senior marketing leadership roles at Bisconni and NutriCo Morinaga, where he drove strategic brand growth, portfolio development, and market transformation. His earlier experience with ICI-Morinaga Nutrition further strengthened his expertise in building brands and businesses.

An MBA in Marketing from the Institute of Business Administration, Khurram combines strategic vision with strong commercial acumen and a deep understanding of consumer-driven markets.