Aizah Mubashar Appointed as Executive Manager, Issuance Growth & Engagement at easypaisa digital bank

Aizah Mubashar has embarked on an exciting new chapter as Executive Manager, Issuance Growth & Engagement at easypaisa digital bank. With extensive experience in employer branding, marketing, partnerships, community engagement, and lifecycle marketing, she brings a strong blend of strategic creativity and commercial insight to her new role.

Prior to joining easypaisa digital bank, Aizah served as Manager Employer Branding at PTCL.Official & Ufone 5G, where she led culture-driven storytelling, strengthened the employer value proposition, built industry and academia partnerships, and delivered impactful initiatives focused on talent attraction and employee engagement. Her earlier leadership experience at QisstPay further strengthened her expertise in marketing strategy, digital engagement, and fintech growth.

With a background in International Business and a proven record of driving engagement and business growth, Aizah is well positioned to contribute to easypaisa’s continued expansion and customer-focused innovation.