Esha Nasir Appointed as Manager Corporate Communications & PR at BYD Pakistan

Esha Nasir has embarked on an exciting new chapter as Manager Corporate Communications & PR at BYD Pakistan. Bringing over 6 years of experience in corporate communications, brand strategy, public relations, and sustainability, she has built a strong reputation for driving impactful campaigns, strengthening brand positioning, and delivering meaningful stakeholder engagement.

Prior to joining BYD Pakistan, Esha served as Manager External Communications at Lucky Core Industries, where she led strategic communication initiatives and enhanced corporate reputation through innovative storytelling and integrated communication strategies. Her earlier leadership roles at ECHO Digital, BBPR, and Design Henge further reflect her expertise in brand communications, digital engagement, crisis management, and marketing excellence.