Fariha Tahir Shah Appointed as Head of Brand Marketing at HBL Microfinance Bank LTD

Fariha Tahir Shah has embarked on a new chapter as Head of Brand Marketing at HBL Microfinance Bank LTD, bringing more than 20 years of leadership experience across marketing, go-to-market strategy, corporate communications, public relations, and business growth.

Her extensive career spans leading organizations including Oracle, PTCL.Official, Civil Avaition Authority of Pakistan, Nokia, Microsoft Corporation, CNBC, Teradata, and NCR Corporation. In her previous leadership role at Oracle, she drove channel growth strategies and strategic partner development across South Asian markets. Earlier at PTCL, she led PR and Corporate Communications, strengthening brand reputation, digital communication, media relations, and crisis management.

With a proven ability to translate organizational vision into impactful marketing and communication strategies, Fariha brings a powerful combination of strategic thinking, brand leadership, and stakeholder engagement to her new role.