Hammad Mehdi Promoted to Head of Digital & Growth at myco.io

Hammad Mehdi has stepped into a new leadership role as Head of Digital & Growth at myco.io, marking another significant milestone in his career in digital media and business growth.

With over 12 years of industry experience, Mehdi brings extensive expertise in digital strategy, OTT platforms, content monetisation, digital advertising, audience growth, and revenue development.

During his tenure at myco.io, he has played a pivotal role in shaping the platform’s digital presence, developing content strategies, expanding strategic partnerships, and building high-performing teams. His contributions include driving social media growth, developing original content formats, strengthening SEO strategies, and advancing audience engagement and monetisation initiatives.

Prior to joining myco.io, he held key digital leadership and sales positions at Hum Network Ltd, Dawn Media Group, and Interlink Multi Media, where he contributed to digital advertising, commercial partnerships, and revenue operations.

He holds a Bachelor of Business Administration (Hons.) in Marketing from Virtual University of Pakistan, complementing his extensive industry experience with a strong foundation in business and marketing.