Ismail Industries is Hiring Regional Trade Marketing Manager – Apply Now!

Ismail Industries Limited, one of Pakistan’s leading and most diversified FMCG conglomerates, is seeking a results-driven Regional Trade Marketing Manager to drive trade marketing strategy, strengthen retail execution, and enhance in-market brand visibility for Bisconni in Karachi. If you have a strong background in trade marketing, sales, or category management within the FMCG sector, this is your opportunity to grow with a dynamic organization.

Position Available

Regional Trade Marketing Manager – Bisconni
Company: Ismail Industries Limited
Location: Karachi
Qualification: Bachelor’s or Master’s degree in Business Administration, Marketing, or a related field
Experience: 3 – 4 Years of experience in Trade Marketing, Sales, or Category Management within the FMCG sector
Apply: careers@ismailindustries.com

Key Responsibilities:

• Develop and execute long-term trade marketing strategies aligned with brand objectives and revenue goals.
• Lead go-to-market execution for new product launches, ensuring strong visibility, positioning, and sales activation.
• Define and implement channel-specific strategies across modern trade and general trade to maximize reach and impact.
• Plan and execute in-store activations, POSM deployment, and merchandising initiatives to enhance brand presence.
• Drive trade promotions, consumer engagement programs, and digital trade activations in alignment with business objectives.
• Negotiate shelf space, secondary displays, and gondola placements with key retail partners.
• Conduct trade investment and ROI analysis to provide insights on category trends, competitor activity, and shopper behavior.
• Develop Joint Business Plans (JBPs) and strengthen relationships with key accounts, retail, and distribution partners.
• Conduct regular market visits and trade audits to ensure execution and compliance.

Qualifications & Skills:

• Bachelor’s or Master’s degree in Business Administration, Marketing, or a related field.
• 3–4 years of experience in Trade Marketing, Sales, or Category Management within the FMCG sector.
• Strong understanding of shopper marketing, in-store activation, and retail execution strategies.
• Proven expertise in negotiation and relationship management with modern trade, general trade, and e-commerce players as well as key retail and distribution partners.

Why Join Ismail Industries Limited?

Industry Leader: Be part of one of Pakistan’s leading and most diversified FMCG conglomerates.
Career Growth: Opportunity to develop your career in a dynamic and growth-oriented environment.
Professional Environment: Work with talented professionals and contribute to meaningful brand initiatives.
Competitive Compensation: Attractive salary and benefits package.
Karachi Location: Based in Karachi with convenient access.

How to Apply:

Interested candidates should send their updated resumes to:

Email: careers@ismailindustries.com

Important: Please mention “Regional Trade Marketing Manager – Bisconni” in the subject line of your email. Only shortlisted candidates will be contacted.

Location: Karachi
Application Deadline: Open until position is filled